LUXE BAKERY
LUXE Bakery came to us with a common business challenge; how do we stand out from the crowd? And, how do we make sure people recognise LUXE Bakery as a business that is separate to the group of cafes who licence the same LUXE name?
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Brand Workshop
Following an initial brand and marketing strategy workshop, we presented our insights along with strategic recommendations. We outlined key actionable and affordable steps that LUXE Bakery could take to quickly address their challenges.
Messaging
Brand storytelling is essential, and LUXE Bakery knew they needed expert help. We crafted new key messaging and developed their tagline, Handmade with Heart, a reflection of their logo and commitment to artisanal craftsmanship in their breads, pastries, and cakes. Armed with this powerful messaging, we created a creative brief that guided the filming and photography of not just the products, but the passionate team behind them.
Content
High-quality visual assets are indispensable for brand representation. People don't just imagine how great something is—they want to see it. To help LUXE Bakery stand out, we knew we needed to showcase their premium products with a premium visual identity, all within a reasonable budget. Over two days, we filmed and photographed their products and team, creating the stunning assets you see here. And yes, we ate like royalty while we did it!
Social Media Strategy
Social media is a feast for the eyes, making it a perfect platform for food brands. With a collection of mouth-watering assets, we built a content engagement strategy, executing monthly calendars, ads, and reporting to continually attract new customers to LUXE Bakery.
Website
When café owners look for new suppliers, where do they turn first? The web. And how quickly do they judge product quality based on what they see? Instantly. LUXE Bakery didn’t need a complicated or expensive website—they needed one that was easy to edit and beautifully showcased their products. They also needed to better convey their brand story, and we made sure their website did just that.
“By far and away the most professional and transparent Brand Agency we’ve come across. They took the time to listen and fully understand what was needed to achieve our objectives, rather than recycle previous ideas. Amazing attention to detail and fantastic communication throughout the project. Never overcharged, if anything tried to save us money wherever possible. Absolute professionals. Highly recommend.”
