What do we help brands do?

We creatively solve business challenges by collecting the dots before we connect them. We dig deep to understand what will work. We are renowned for our insightful storytelling and insightful creative solutions that grab attention and drive sustainable outcomes.

Our Services. Detailed.

  • Naming & IP Testing

  • Product Positioning

  • Brand Positioning

  • Copywriting

Naming & Positioning

Determining the best name for a business or product is hard; the name needs to speak to the brand DNA, it needs to stand out in market and it needs to define the positioning. It also needs to be legally available for use. Over the course of 20 years, Franko has developed a tried and tested scoring strategy for evaluating the effectiveness of a name. The scoring process is completed against a shortlist of names that is ultimately the culmination of hundreds of options, whittled down to a list that will work for your business. The story behind the name and the consequent brand/product positioning of the name is also covered in the process and helps to kickstart how we would look to visualise the identity of your brand.

  • Formatted Stakeholder Interviews & Analysis

  • Tailored Brand & Messaging Workshops

  • Brand Core Documentation

Brand Benchmarking & Workshops

We collect the dots before we connect the dots with any business challenge. Is your brand working as hard for you as it could be? Do you have a clear purpose, promise and vision that everyone understands and can recite? Are your beliefs, personality traits, tag lines and key messaging the embodiment of your DNA? Not sure? That’s common. Our brand benchmarking and workshops are specifically designed to make sure your brand is firing on all fronts. This process takes into account as assessment of market leaders, challengers and trusted brands that you are competing against; covering strategy, messaging and design. It is also the process we use to help businesses who have gobbled up a few acquisitions and need a new umbrella brand to make sense of the portfolio of individual brands that now sits within it. Our brand core documentation is the output of our workshop format and will act as a blueprint for future success when it comes to creating or redefining the business’ brand identity and positioning.

  • Detailed Marketing Plan Development

  • Strategic Consulting

  • Team Mentoring

  • Key Messaging & Copywriting

  • Channel Planning & Media Negotiation

  • Reporting & Insights

Marketing Strategy

We often start with a new product or brand conversation and end up at the question of how best to market it. Many businesses we work with have very capable teams, but very little senior experience in writing a marketing strategy that is effectively linked to key business targets. They struggle to set benchmarks for success that align with sales KPIs, are unsure how to determine best channels for execution and don’t have the senior marketing experience internally to analyse results in order to optimise live campaigns. Leticia is commercially-minded, very experienced and an expert at defining the most effective multi-channel marketing strategy; that is always anchored to achieving core business targets. To make sure every dollar spent counts, she also offers marketing budget and strategic media buying support, as well as ongoing remote reporting analysis to ensure the right data is being analysed for campaign optimisation.

  • Campaigns from concept to delivery

  • Film Direction & Production

  • Brand Identity Development

  • Campaign Concepts

  • Campaign Assets

  • Copywriting

Creative

Our creative work is genuinely focussed on bringing our strategic brand or marketing consulting work to life in the way that will drive the best results. Visualising strategy is our jam.

Franko’s expertise as an executive creative and film director allows him to lead our team of freelance photographers, videographers and designers to bring to life brand communications (identity, key messaging,) and advertising and marketing assets (TV, radio, video, digital, print and outdoor). If you need a one-off tactical creative asset execution (i.e. website redesign, new flyer, updated business cards etc.) then we can put you in touch with some of our network who could nail that directly for you; #weplayniceinthesandpit #forthegreatergood.